Lumaé
Handmade Candles
Lumae is a boutique candle brand offering hand-poured soy and beeswax candles crafted for serene, sensory experiences. Each piece is made in small batches using natural essential oils, sustainable materials, and eco-conscious packaging.Rooted in the philosophy of light, calm, and connection, Lumae believes that a candle can transform any space into a sanctuary. The brand embodies warmth, simplicity, and quiet luxury — designed for those who appreciate mindful living and artisanal craftsmanship.
Understanding the buyers
Lumae’s ideal customer is a design-conscious individual, typically aged 25–45, who values mindful living, emotional resonance, and artisanal craftsmanship. They gravitate toward minimalist aesthetics, soft textures, and poetic branding, often choosing products that enhance personal rituals like journaling, meditation, or gifting. With a preference for sustainability and authenticity, they shop intentionally—favoring small-batch, eco-conscious brands that reflect their quiet, refined lifestyle.
concept developement
Lumae centers on translating its core philosophy—light, calm, and connection—into a visual identity that feels refined, minimalist, and emotionally resonant. Drawing inspiration from natural elements and quiet rituals, the chosen direction features a soft serif wordmark paired with a monoline flame icon, symbolizing warmth and serenity. The design balances timeless elegance with modern simplicity, ensuring adaptability across packaging and digital platforms. Supporting elements like a neutral color palette, tactile typography, and poetic scent narratives reinforce Lumae’s positioning as a boutique candle brand rooted in mindful living and quiet luxury.
logo usage - gallery
© 2025 Madhura Ganguly . All rights reserved Designing for clarity, care, and better experiences.