SereniMind
Where Elegance Meets Artistry
SereniMind is a carefully crafted mental wellness app built to make you feel heard, understood, and grounded—wherever you are in your path.From coping with daily stress to creating room for reflection, SereniMind provides gentle support that fits into everyday life: mood tracking that makes sense, journaling that invites honesty, meditations that meet you where you are, and connection to therapists when you need something more.This isn't another wellness app—it's a soothing guide in your pocket. Every aspect is carefully crafted to be straightforward, non-judgmental, and intimate so that users can come as they are and leave feeling just a little more centered.SereniMind is about cultivating emotional resilience, one tiny, guided step at a time.
Role : UX Researcher ,
Interface Designer ,
UX Researcher
Tools : Figma , Notion ,
FigJam
Timeline : July to September
Identifying the Core Challenge
Making Mental Health Feel Aproachable
Most users feel intimidated or overwhelmed by standard wellness apps or the thought of beginning therapy. The challenge was to create an environment that is stigma-free, warm, and feels safe, so users would feel comfortable checking in with themselves without judgment.
Balancing Depth WIth Simplicity
​Whereas users require rich features—such as mood tracking, access to therapy, and guided meditation—those features must never be cluttered or cumbersome. The task was to create a feature-rich application that is clean, intuitive, and un-overwhelming.
Supporting both Instant and Ongoing Needs
Certain users need instant relief during stress moments; others desire long-term emotional development. Designing for immediacy and continuity involved providing both fast-access resources (such as 5-minute meditations or journaling exercises) and deeper engagement streams (such as personalized therapist scheduling or streak-based self-care challenges).
Understanding the Buyers
SereniMind users are Indian women and men aged 20-40 who are growingly concerned about their mental health but unsure where to begin. They're students, young professionals, artists, and caregivers—managing school, work, and emotional demands in high-paced city lives. The majority find mental health information on Instagram or YouTube and are attracted to products that are convenient to access, feel emotionally secure, and maintain privacy. They need peace, order, and help without judgment. These individuals want an app that's not judgmental, reassuring, and versatile—whether for midnight journaling, a mood check-in, or a chat with a therapist when they need it. SereniMind offers just that: a peaceful haven that's there when they need it, providing a mix of emotional support, customization, and professional resources—all without being clinical or overwhelming.
How we're solving it
From Stigma to Support—Safe Therapy Access
We're offering private, flexible access to licensed therapists through video sessions—eliminating judgment, fear, and scheduling stress while making professional help feel more approachable.
From Overwhelm to Daily Wins—Simplified Self-Care
To combat decision fatigue and daily stress, we’ve introduced , mood check-ins, and quick journaling prompts that help users build healthy habits at their own pace.
From Mood Swings to Mindful Insights
SereniMind uses AI-powered mood analysis to help users identify patterns in their emotions, offering gentle, data-backed guidance that fosters awareness, self-compassion, and personal growth.
Usability Study Findings
One-Time Booking Matters
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Participants showed a strong preference for flexible, one-time therapy sessions over committing to long-term subscription plans. Many users expressed hesitation about recurring costs, especially when exploring therapy for the first time. A clear "book one session" CTA increased their confidence and reduced decision fatigue.
Asynchronous Messaging Adds Comfort​
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The option to message therapists without live calls was seen as less intimidating and more manageable, especially for first-time users. People appreciated being able to express themselves without the pressure of real-time interaction.
Wireframes
Visual Design
